CHANGE IS THE ONLY CONSTANT
The world around us is constantly changing and the speed at which it changes increases rapidly. In this dynamic and challenging environment, Upzyde connects the dots to ensure publishers maximise yield of their inventory.
Upzyde offers an omni-channel header bidding solution built to maximise publisher yield
Increase your yield by up to 50%!
In only a short amount of time header bidding technology has taken the market by storm. Starting out as what many referred to as a hack, header bidding technology has evolved into the preferred way publishers maximise their programmatic yield.
Upzyde is a header bidding specialist working closely with publishers to analyse, implement and manage header bidding monetisation solutions. We focus on the heavy lifting of what needs to be done to make header bidding successful.
Our Header Bidding Channels
Display
The backbone of header bidding. We implement and managing wrapper solutions and monetise the full display inventory of publishers.
Video
Prebid video offering combining player technology, prebid monetisation and multiple included video content options. Lightning fast play with full CMS capabilities.
Mobile in-app
One SDK to get access to all SSPs and exchanges. Reduce latency and complexity while increasing CPMs and fill rate. Full transparant solution.
Mobile AMP
Speed is everything for AMP pages and it requires a specific SDK header bidding set up to maximise AMP monetisation.
Key Revenue Boosting Features
Automatic floor price optimisation
Floor prices are still key to inventory monetisation. Typically this is done manually with a one size fit all approach. True floor price optimisation should be based on numerous criteria, like geo and ad unit and update floor prices automatically on a daily basis.
100% Viewable ads & automatic refresh
Advertisers continue to focus on in-view inventory and are prepared to pay a premium for in-view inventory. Publishers need to adopt to this and our solution offers the option to only send ad request for in-view ads. The result: less ad request, significantly higher CPMs and ultimately increased revenue
Out of Page Ad Units
Creating additional highly viewable ad units beyond the standard ad units is a highly effective way to increase ad inventory and increase yield across the site through footer, header or interstitials ads.
Upzyde Adapter
Already have a wrapper? Not a problem, we can still increase your yield! Through the Upzyde Server-2-Server Adapter we can plug-in our SSP demand in your wrapper and increase your CPMs and fill rate through the increased bid density.
UPZYDE BENEFITS
Guaranteed revenue increase
Through the Upzyde header bidding set up revenue will increase by up to 50%, depending on your current set up. Header bidding itself, plus the additional revenue boosting functionalities of the Upzyde platform will ensure a significant boost in revenue.
No long term commitments
Change is the only constant and we understand publishers want to be flexible. At the same time we know our solutions work and know publishers do continue to use our solutions for extended periods.
On time payments
It talks longer and longer for publishers to get paid. Not for Upzyde publishers! Upzyde payments are like clockwork and publishers can trust funds to be paid on time, always.
In-dept expertise
Publisher success is guaranteed by the knowledge and experience of the Upzyde team and the capability to find continues optimisation opportunities.
Ensured Ad Quality
Publishers will only receive demand from tier one SSPs and agencies.
Open Platform Architecture
The Upzyde solution is built on the prebid standard and seamlessly connects to Google Ad Manager, Amazon A9 and all IAB compliant CPMs.
who we are
Upzyde is a team of specialist who have been operating in the programmatic industry for over 10 years. The continues change and new possibilities in the industry drive our team and motivate us to find and develop the best possible yield solutions for our publisher partners across the globe.